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	21.	Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by Fisher-Buttinger, Claudia Vallaster, Christine, 1971- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : Wiley, �2008 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	22.	A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 Lannon, Judie Baskin, Merry Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2007 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	23.	The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius / Joe Vitale. by Vitale, Joe, 1953- Material type: Text; Format: available online ; Nature of contents: ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, �2007 Other title: Million dollar ideas of Bruce Barton, America's forgotten genius Online access: Click here to access online Availability: No items available. Add to cart (remove)
	24.	Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson, Janel M. Radtke. by Patterson, Sally J Radtke, Janel M Radtke, Janel M. Strategic communications for nonprofit organizations Series: Nonprofit law, finance, and management series Strategic communications for nonprofit organizations Edition: 2nd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, �2009 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	25.	Brand enigma : decoding the secrets of your brand / Duncan Bruce, David Harvey. by Bruce, Duncan, 1951- Harvey, David, 1945- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, �2008 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	26.	Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by Morgan, Adam, 1969- Edition: 2nd ed., [rev. & expanded]. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, �2009 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	27.	World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott. by Scott, David Meerman Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, �2009 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	28.	Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. by Ryans, Adrian B, 1945- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	29.	From products to services : insight and experience from companies which have embraced the service economy / Laurie Young. by Young, Laurie, 1955- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, UK : John Wiley & Sons, �2008 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	30.	Brand management 101 : 101 lessons learned from real world marketing / Mainak Dhar. by Dhar, Mainak Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Singapore : Hoboken, N.J. : Wiley, �2007 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	31.	Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller. by Vee, Jimmy, 1975- Miller, Travis, 1977- Bauer, Joel, 1960- Miller, Jennifer Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, �2008 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	32.	Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. by Trout, Jack Rivkin, Steve, 1947- Edition: 2nd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, �2008 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	33.	Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch. by Taylor, Jim, 1964- Hatch, Steve Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : Wiley, �2007 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	34.	Brand vision : how to energize your team to drive business growth / David Taylor. by Taylor, David, 1964- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2006 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	35.	Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke. by Ind, Nicholas Bjerke, Rune Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	36.	The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant. by Grant, John, 1964- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2006 Online access: Click here to access online Availability: No items available. Add to cart (remove)

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