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Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, �2008.Edition: 2nd edDescription: 1 online resource (x, 262 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780470267752
  • 0470267755
  • 9781118258040
  • 1118258045
  • 1281284912
  • 9781281284914
  • 9786611284916
  • 6611284915
Subject(s): Additional physical formats: Print version:: Differentiate or die.DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .T727 2008eb
Online resources:
Contents:
DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation.
Summary: A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int.
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Includes bibliographical references (pages 245-250) and index.

Print version record.

DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation.

A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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