Differentiate or die : (Record no. 11242)
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| 001 - CONTROL NUMBER | |
| control field | ocn228505421 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125530.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080522s2008 nju ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | N$T |
| Modifying agency | CDX |
| -- | OCLCQ |
| -- | IDEBK |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470267752 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470267755 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118258040 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118258045 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1281284912 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781281284914 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786611284916 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 6611284915 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470223390 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470223391 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000053318202 |
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| OCLC library identifier | AU@ |
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| OCLC library identifier | DEBBG |
| System control number | BV043388108 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 396166172 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)228505421 |
| Canceled/invalid control number | (OCoLC)226356078 |
| -- | (OCoLC)317599221 |
| -- | (OCoLC)402405640 |
| -- | (OCoLC)476150639 |
| -- | (OCoLC)747197190 |
| -- | (OCoLC)856989250 |
| -- | (OCoLC)961665391 |
| -- | (OCoLC)962561622 |
| -- | (OCoLC)992854292 |
| -- | (OCoLC)995765531 |
| -- | (OCoLC)1058140670 |
| -- | (OCoLC)1060195266 |
| -- | (OCoLC)1105872587 |
| -- | (OCoLC)1162035878 |
| -- | (OCoLC)1194799290 |
| -- | (OCoLC)1300600450 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000042 |
| Source of stock number/acquisition | Safari Books Online |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 06083DE4-36B2-411F-8F7F-7F3A15B4433F |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .T727 2008eb |
| 070 ## - NATIONAL AGRICULTURAL LIBRARY CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .T727 2008 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 078000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| 245 10 - TITLE STATEMENT | |
| Title | Differentiate or die : |
| Remainder of title | survival in our era of killer competition / |
| Statement of responsibility, etc. | Jack Trout, with Steve Rivkin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | �2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (x, 262 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | data file |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 245-250) and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Produits de marque |
| General subdivision | Publicit�e. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Produits de marque. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition |
| Source of heading or term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve, |
| Dates associated with a name | 1947- |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PBJcwyTbRqcpyfFKqKywQv3 |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Differentiate or die (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGdmmyWRKWJPxxv3FbpHG3 |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Trout, Jack. |
| Title | Differentiate or die. |
| Edition | 2nd ed. |
| Place, publisher, and date of publication | Hoboken, N.J. : John Wiley & Sons, �2008 |
| International Standard Book Number | 9780470223390 |
| -- | 0470223391 |
| Record control number | (DLC) 2007052393 |
| -- | (OCoLC)185123448 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258040">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258040</a> |
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