Brand vision : how to energize your team to drive business growth / David Taylor.

By:

Taylor, David, 1964-

Material type: Text

TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2006.Description: 1 online resource (xii, 270 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781119209300
1119209307
9780470060940
0470060948

Subject(s):

Additional physical formats: Print version:: Brand vision.DDC classification:

658.8/27 22

LOC classification:

HD69.B7 T395 2006eb

Other classification:

QP 624

Online resources:

Click here to access online

Contents:

Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.

Action note:

digitized 2010 committed to preserve

Summary: David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.

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Includes bibliographical references (pages 253-254) and index.

Print version record.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.

John Wiley and Sons Wiley Online Library: Complete oBooks

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NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Brand vision : how to energize your team to drive business growth / David Taylor.