Brand vision : how to energize your team to drive business growth /
Taylor, David, 1964-
Brand vision : how to energize your team to drive business growth / David Taylor. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2006. - 1 online resource (xii, 270 pages) : illustrations
Includes bibliographical references (pages 253-254) and index.
Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
Use copy
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
Electronic reproduction.
[Place of publication not identified] :
HathiTrust Digital Library,
2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212
9781119209300 1119209307 9780470060940 0470060948
OverDrive, Inc. http://www.overdrive.com 82C228A2-EA01-4F16-946E-2B5905E455A2 OverDrive, Inc. http://www.overdrive.com
GBA676122 bnb
Brand name products.
Product management.
Employee motivation.
Produits de marque.
Produits commerciaux--Gestion.
Personnel--Motivation.
BUSINESS & ECONOMICS--Advertising & Promotion.
Brand name products
Employee motivation
Product management
Markenpolitik
HD69.B7 / T395 2006eb
658.8/27
Brand vision : how to energize your team to drive business growth / David Taylor. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2006. - 1 online resource (xii, 270 pages) : illustrations
Includes bibliographical references (pages 253-254) and index.
Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
Use copy
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
Electronic reproduction.
[Place of publication not identified] :
HathiTrust Digital Library,
2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212
9781119209300 1119209307 9780470060940 0470060948
OverDrive, Inc. http://www.overdrive.com 82C228A2-EA01-4F16-946E-2B5905E455A2 OverDrive, Inc. http://www.overdrive.com
GBA676122 bnb
Brand name products.
Product management.
Employee motivation.
Produits de marque.
Produits commerciaux--Gestion.
Personnel--Motivation.
BUSINESS & ECONOMICS--Advertising & Promotion.
Brand name products
Employee motivation
Product management
Markenpolitik
HD69.B7 / T395 2006eb
658.8/27
