World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, �2009.Description: 1 online resource (194 pages)Content type: - text
- computer
- online resource
- 9780470430453
- 0470430451
- 9781118258286
- 1118258282
- 9780470459423
- 0470459425
- 1282030787
- 9781282030787
- 661203078X
- 9786612030789
- Word-of-mouth advertising
- Viral marketing
- Internet marketing
- Internet advertising
- Creative ability in business
- Interest (Psychology)
- Cr�eativit�e dans les affaires
- Int�er�et (Psychologie)
- Publicit�e sur Internet
- Marketing sur Internet
- Marketing viral
- Bouche-�a-oreille (Publicit�e)
- BUSINESS & ECONOMICS -- Personal Success
- BUSINESS & ECONOMICS -- Careers -- General
- Creative ability in business
- Interest (Psychology)
- Internet advertising
- Internet marketing
- Viral marketing
- Word-of-mouth advertising
- 650.1 22
- HF5827.95 .S395 2009eb
Includes bibliographical references.
Front Matter -- You (and I) are Incredibly Lucky -- Nobody Cares About Your Products (Except You) -- No Coercion Required -- Lose Control -- Put Down Roots -- Create Triggers That Encourage People to Share -- Point the World to Your (Virtual) Doorstep -- Your Challenges (A Review) -- Index -- About the Author -- Acknowledgments -- David Meerman Scott, Live at Your Event!
Print version record.
A World Wide Rave!. What the heck is that?. A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave:.:.; Nobody cares about your products (except you).; No coercion required.; Lose control.; Put down roots.; Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something.
English.
John Wiley and Sons Wiley Online Library: Complete oBooks
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