World wide rave : creating triggers that get millions of people to spread your ideas and share your stories /
Scott, David Meerman.
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott. - Hoboken, N.J. : John Wiley & Sons, �2009. - 1 online resource (194 pages)
Includes bibliographical references.
Front Matter -- You (and I) are Incredibly Lucky -- Nobody Cares About Your Products (Except You) -- No Coercion Required -- Lose Control -- Put Down Roots -- Create Triggers That Encourage People to Share -- Point the World to Your (Virtual) Doorstep -- Your Challenges (A Review) -- Index -- About the Author -- Acknowledgments -- David Meerman Scott, Live at Your Event!
A World Wide Rave!. What the heck is that?. A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave:.:.; Nobody cares about your products (except you).; No coercion required.; Lose control.; Put down roots.; Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something.
English.
9780470430453 0470430451 9781118258286 1118258282 9780470459423 0470459425 1282030787 9781282030787 661203078X 9786612030789
10.1002/9781118258286 Wiley InterScience http://www3.interscience.wiley.com
1060321599 DE-101 1066577293 DE-101 014845036 Uk
Word-of-mouth advertising.
Viral marketing.
Internet marketing.
Internet advertising.
Creative ability in business.
Interest (Psychology)
Cr�eativit�e dans les affaires.
Int�er�et (Psychologie)
Publicit�e sur Internet.
Marketing sur Internet.
Marketing viral.
Bouche-�a-oreille (Publicit�e)
BUSINESS & ECONOMICS--Personal Success.
BUSINESS & ECONOMICS--Careers--General.
Creative ability in business
Interest (Psychology)
Internet advertising
Internet marketing
Viral marketing
Word-of-mouth advertising
HF5827.95 / .S395 2009eb
650.1
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott. - Hoboken, N.J. : John Wiley & Sons, �2009. - 1 online resource (194 pages)
Includes bibliographical references.
Front Matter -- You (and I) are Incredibly Lucky -- Nobody Cares About Your Products (Except You) -- No Coercion Required -- Lose Control -- Put Down Roots -- Create Triggers That Encourage People to Share -- Point the World to Your (Virtual) Doorstep -- Your Challenges (A Review) -- Index -- About the Author -- Acknowledgments -- David Meerman Scott, Live at Your Event!
A World Wide Rave!. What the heck is that?. A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave:.:.; Nobody cares about your products (except you).; No coercion required.; Lose control.; Put down roots.; Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something.
English.
9780470430453 0470430451 9781118258286 1118258282 9780470459423 0470459425 1282030787 9781282030787 661203078X 9786612030789
10.1002/9781118258286 Wiley InterScience http://www3.interscience.wiley.com
1060321599 DE-101 1066577293 DE-101 014845036 Uk
Word-of-mouth advertising.
Viral marketing.
Internet marketing.
Internet advertising.
Creative ability in business.
Interest (Psychology)
Cr�eativit�e dans les affaires.
Int�er�et (Psychologie)
Publicit�e sur Internet.
Marketing sur Internet.
Marketing viral.
Bouche-�a-oreille (Publicit�e)
BUSINESS & ECONOMICS--Personal Success.
BUSINESS & ECONOMICS--Careers--General.
Creative ability in business
Interest (Psychology)
Internet advertising
Internet marketing
Viral marketing
Word-of-mouth advertising
HF5827.95 / .S395 2009eb
650.1
