NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

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61.
Marketing and advertising law in a process of harmonisation / edited by Ulf Bernitz and Caroline Heide-Jørgensen. by Series: Modern studies in European law ; v. 70.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English Publisher: Oxford [UK] ; Portland, Oregon : Hart Publishing, 2017
Availability: No items available.

62.
The enterprising barrister : organisation, culture and changing professionalism / Atalanta Goulandris. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Oxford ; Hart, 2020Distributor: [London, England] : Bloomsbury Publishing, 2020
Availability: No items available.

63.
A customer-oriented manager for B2B services / Val�erie Mathieu. by Series: Innovation, entrepreneurship and management series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2022
Availability: No items available.

64.
Marketing for sustainable development : rethinking consumption models / coordinated by Sihem Dekhili. by Series: Agronomy and food science. Food chain management
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2021
Availability: No items available.

65.
AI-enabled analytics for business : a roadmap for becoming an analytics powerhouse / Lawrence S. Maisel, Robert J. Zwerling, Jesper H. Sorensen. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Availability: No items available.

66.
Financial information and brand value : reflections, challenges and limitations / Yves-Alain Ach, Sandra Rmadi-Sa�id. by Series: Innovation, entrepreneurship and management series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Hoboken : ISTE, Ltd. ; Wiley, 2020
Availability: No items available.

67.
Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris. by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, [2020]
Availability: No items available.

68.
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Fourth Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2020
Availability: No items available.

69.
Cultural mediations of brands : unadvertization and quest for authority / Caroline Marti. by Series: Communication approaches to commercial mediation set ; v. 1.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2020
Availability: No items available.

70.
SEO management : methods and techniques to achieve success / V�eronique Duong. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Newark : ISTE, Ltd. ; John Wiley & Sons, Incorporated, 2020
Availability: No items available.

71.
Measurement in marketing : operationalization of latent constructs / Azza Frikha. by Series: Innovation, entrepreneurship and management series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; John Wiley & Sons, Inc., 2019Copyright date: �2019
Availability: No items available.

72.
Leveraging constraints for innovation : new product development essentials from the PDMA / [edited by] Sebastian Gurtner, Jelena Spanjol, Abbie Griffin. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Availability: No items available.

73.
New technologies and branding / Philippe Sachetti, Thibaud Zuppinger. by Series: Innovation, entrepreneurship, management series. Innovation and technology set ; ; v. 4.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2018
Availability: No items available.

74.
Growth dynamics in new markets : improving decision making through simulation model-based management / Martin F.G. Schaffernicht & Stefan N. Groesser. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons Ltd, 2018Copyright date: �2018
Availability: No items available.

75.
Artificial intelligence for marketing : practical applications / Jim Sterne. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Availability: No items available.

76.
Fundraising principles and practice / Adrian Sargeant, Jen Shang, and Associates. by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2017
Availability: No items available.

77.
Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by
Edition: Eighth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2016
Availability: No items available.

78.
Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif, and Eric Fettman. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc, 2016
Availability: No items available.

79.
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Copyright date: �20Copyright date: �2016
Availability: No items available.

80.
The art of client service : the classic guide / Robert Solomon ; foreword by Ian Schafer. by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016
Availability: No items available.

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