Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.

By:

Chevalier, Michel, 1943- [author.]

Contributor(s):

Mazzalovo, Gerald [author.]

Material type: Text

TextPublisher: Hoboken : Wiley, 2020Edition: Fourth EditionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781119706328
1119706327
9781119706304
1119706300
9781119706298
1119706297

Subject(s):

Additional physical formats: Print version:: Luxury brand management in digital and sustainable timesDDC classification:

658.8/27 23

LOC classification:

HD69.B7 C44 2020

Online resources:

Click here to access online

Summary: "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"-- Provided by publisher.

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Revised edition.

Includes index.

"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"-- Provided by publisher.

Description based upon online resource; title from PDF title page (viewed January 25, 2021).

John Wiley and Sons Wiley Online Library: Complete oBooks

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NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.