Luxury brand management in digital and sustainable times : a new world of privilege /
Chevalier, Michel, 1943-
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. - Fourth Edition. - 1 online resource
Revised edition. Includes index.
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
9781119706328 1119706327 9781119706304 1119706300 9781119706298 1119706297
2020029297
Brand name products--Management.
Luxury goods industry.
Luxuries--Marketing.
Branding (Marketing)
Produits de marque--Gestion.
Produits de luxe--Industrie.
Strat�egie de marque.
branding.
Brand name products--Management
Branding (Marketing)
Luxuries--Marketing
Luxury goods industry
HD69.B7 / C44 2020
658.8/27
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. - Fourth Edition. - 1 online resource
Revised edition. Includes index.
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
9781119706328 1119706327 9781119706304 1119706300 9781119706298 1119706297
2020029297
Brand name products--Management.
Luxury goods industry.
Luxuries--Marketing.
Branding (Marketing)
Produits de marque--Gestion.
Produits de luxe--Industrie.
Strat�egie de marque.
branding.
Brand name products--Management
Branding (Marketing)
Luxuries--Marketing
Luxury goods industry
HD69.B7 / C44 2020
658.8/27
