Includes bibliographical references and index.

Cover ; Title Page ; Copyright ; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Welcome to the Future ; Welcome to Autonomic Marketing ; Welcome to Artificial Intelligence for Marketers ; Detect ; Decide ; Develop ; Whom Is This Book For? ; The Bright, Bright Future.

Is AI So Great if It's So Expensive? What's All This AI Then? ; The AI Umbrella ; The Machine that Learns ; Guess the Animal ; The Machine that Programs Itself ; Are We There Yet? ; AI-pocalypse; The AI that Ate the Earth ; Intentional Consequences Problem ; Unintended Consequences.

Will a Robot Take Your Job? Machine Learning's Biggest Roadblock ; Machine Learning's Greatest Asset ; How We Used to Dive into Data ; Variety of Data Is the Spice of Life ; Open Data ; Data for Sale ; But Wait-There's More; A Collaboration of Datasets ; A Customer Data Taxonomy.

Are We Really Calculable? Notes ; Chapter 2: Introduction to Machine Learning ; Three Reasons Data Scientists Should Read This Chapter ; Every Reason Marketing Professionals Should Read This Chapter ; We Think We're So Smart ; Define Your Terms ; All Models Are Wrong ; Useful Models.

Too Much to Think About Machines Are Big Babies ; Where Machines Shine ; High Cardinality ; High Dimensionality ; Strong versus Weak AI ; The Right Tool for the Right Job ; Classification versus Regression ; Supervised Machine Learning ; Unsupervised Learning ; Neural Networks.

Online resource; title from digital title page (viewed on August 31, 2017).

A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. -- Edited summary from book.

John Wiley and Sons Wiley Online Library: Complete oBooks