Artificial intelligence for marketing : (Record no. 12451)
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| 001 - CONTROL NUMBER | |
| control field | ocn992798734 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125540.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170703s2017 nju ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017032081 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DLC |
| Modifying agency | OCLCO |
| -- | N$T |
| -- | OCLCF |
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| -- | MERER |
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| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB7C0421 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 018420869 |
| Source | Uk |
| 019 ## - | |
| -- | 1000139054 |
| -- | 1066427696 |
| -- | 1148112375 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119406365 |
| Qualifying information | (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119406366 |
| Qualifying information | (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119406341 |
| Qualifying information | (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111940634X |
| Qualifying information | (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119406372 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119406374 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119406334 |
| Qualifying information | (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1119406331 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000060425382 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000062368843 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
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| OCLC library identifier | CHBIS |
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| OCLC library identifier | CHNEW |
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| OCLC library identifier | CHVBK |
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| OCLC library identifier | DEBSZ |
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| OCLC library identifier | GBVCP |
| System control number | 1014966655 |
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| OCLC library identifier | NLGGC |
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| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | UKMGB |
| System control number | 018420869 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000069030529 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)992798734 |
| Canceled/invalid control number | (OCoLC)1000139054 |
| -- | (OCoLC)1066427696 |
| -- | (OCoLC)1148112375 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CC4BC555-652B-4238-A97E-D3BD298A645D |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S775 2017 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285/63 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sterne, Jim, |
| Dates associated with a name | 1955- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Artificial intelligence for marketing : |
| Remainder of title | practical applications / |
| Statement of responsibility, etc. | Jim Sterne. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xix, 344 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | nc |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | data file |
| Source | rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover ; Title Page ; Copyright ; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Welcome to the Future ; Welcome to Autonomic Marketing ; Welcome to Artificial Intelligence for Marketers ; Detect ; Decide ; Develop ; Whom Is This Book For? ; The Bright, Bright Future. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Is AI So Great if It's So Expensive? What's All This AI Then? ; The AI Umbrella ; The Machine that Learns ; Guess the Animal ; The Machine that Programs Itself ; Are We There Yet? ; AI-pocalypse; The AI that Ate the Earth ; Intentional Consequences Problem ; Unintended Consequences. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Will a Robot Take Your Job? Machine Learning's Biggest Roadblock ; Machine Learning's Greatest Asset ; How We Used to Dive into Data ; Variety of Data Is the Spice of Life ; Open Data ; Data for Sale ; But Wait-There's More; A Collaboration of Datasets ; A Customer Data Taxonomy. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Are We Really Calculable? Notes ; Chapter 2: Introduction to Machine Learning ; Three Reasons Data Scientists Should Read This Chapter ; Every Reason Marketing Professionals Should Read This Chapter ; We Think We're So Smart ; Define Your Terms ; All Models Are Wrong ; Useful Models. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Too Much to Think About Machines Are Big Babies ; Where Machines Shine ; High Cardinality ; High Dimensionality ; Strong versus Weak AI ; The Right Tool for the Right Job ; Classification versus Regression ; Supervised Machine Learning ; Unsupervised Learning ; Neural Networks. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Online resource; title from digital title page (viewed on August 31, 2017). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. -- |
| Assigning source | Edited summary from book. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Artificial intelligence. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Intelligence artificielle. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | artificial intelligence. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Industrial Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management Science. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Organizational Behavior. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Artificial intelligence |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | fast |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Sterne, Jim, 1955- |
| Title | Artificial intelligence for marketing. |
| Place, publisher, and date of publication | Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] |
| International Standard Book Number | 9781119406334 |
| Record control number | (DLC) 2017019610 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341</a> |
| 938 ## - | |
| -- | ProQuest Ebook Central |
| -- | EBLB |
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| 938 ## - | |
| -- | EBSCOhost |
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| 938 ## - | |
| -- | ProQuest MyiLibrary Digital eBook Collection |
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