NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

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21.
Contemporary issues in luxury brand management [electronic resource] / edited by Sylvie Studente and Eleonora Cattaneo. by Series: Mastering luxury management
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: No items available.

22.
Tourism marketing in Bangladesh : an introduction / edited by Azizul Hassan. by Series:
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021
Availability: No items available.

23.
PROJECT MARKETING [electronic resource] : a practical approach. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: [S.l.] : ROUTLEDGE INDIA, 2022
Availability: No items available.

24.
Data analytics in marketing, entrepreneurship, and innovation / edited by Mounir Kehal and Shahira El Alfy. by Series:
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Boca Raton, FL ; Oxon : CRC Press, 2021
Availability: No items available.

25.
Marketing strategy for the creative and cultural industries / Bonita M. Kolb. by Series:
Edition: 2nd edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021
Availability: No items available.

26.
27.
Differentiation strategy [electronic resource] : winning customers by being different / Kevin Holt. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022
Availability: No items available.

28.
Strategic creativity [electronic resource] : a business field guide to advertising, branding, and design / Robin Landa. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2022
Availability: No items available.

29.
Technology brands in the digital economy / edited by Wioleta Kucharska and Ewa Lechma. by Series: Routledge studies in innovation, organizations and technology
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: No items available.

30.
Big data analytics : applications in business and marketing / Kiran Chaudhary and Mansaf Alam. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Boca Raton, FL : CRC Press, 2022
Availability: No items available.

31.
Strategic communication : an introduction to theory and global practice / Jesper Falkheimer and Mats Heide. by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: No items available.

32.
Marketing higher education : understanding how to build and promote the university brand / Paul Sergius Koku. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: No items available.

33.
34.
The customer copernicus : how to be customer led / Charlie Dawson and Seán Meehan. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; New York : Routledge/Taylor & Francis Group, 2021
Availability: No items available.

35.
Trade union strategies against healthcare marketization : opportunity structures and local-level determinants / Jennie Auffenberg. by Series: Routledge key themes in health and society
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2021
Availability: No items available.

36.
Creating a successful digital presence : objectives, strategies and tactics / Gordon Fletcher and Noel Adolphus. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021
Availability: No items available.

37.
Business networking : innovation and ideas in theory and practice / Catherine O'Sullivan and Terry O'Sullivan. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2022
Availability: No items available.

38.
Strategic luxury management : value creation and creativity for competitive advantage / David Millán Planelles. by Series: Mastering luxury management
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022
Availability: No items available.

39.
Engaging the heart in business : a revolutionary market approach based on love / Alice Alessandri and Alberto Aleo. by Series:
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021
Availability: No items available.

40.
The Oxford handbook of strategic sales and sales management [electronic resource] / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Online access:
Availability: No items available.

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