Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Lists of figures -- Lists of tables -- Lists of contributors -- Introduction -- Part 1 Tourism marketing overview -- 1 Tourism marketing in Bangladesh -- Part 2 Services and products of tourism -- 2 Existing tourism products and service offers in Bangladesh -- 3 Tourism and air transport sustainability in Bangladesh: the role of technology -- 4 Socio-economic impacts of accommodation on tourism development: Bangladesh perspective -- 5 Tourist transportation in Bangladesh -- Part 3 The role of marketing in strategic delivery

6 Strategic analysis of competitiveness of travel and tourism in Bangladesh -- 7 Conceptual analysis on tourism product and service promotion with special reference to Bangladesh -- 8 Promoting tourism in Bangladesh: Policies, issues and challenges -- Part 4 Technology in tourism marketing -- 9 Innovative technology application in tourism marketing -- Part 5 Globalization and tourism marketing -- 10 Globalization effects on tourism marketing in Bangladesh -- Part 6 Tourism marketing: risk perception -- 11 Perceived risks of tourism in Bangladesh

Part 7 Tourism marketing and human resource management -- 12 A conceptual study on human resource compensation practices in Bangladesh -- Part 8 Tourism marketing and capital investment -- 13 Economic contribution of tourism in Bangladesh: capital investment perspective -- 14 The competitive power of capital structure in a tourism destination -- 15 Revenue management in the tourism and hospitality industry with special reference to Bangladesh -- Part 9 Tourism marketing and green products -- 16 Environmental marketing: Tourists' purchase behaviour response on green products

Part 10 Tourism marketing and country image -- 17 The curious case of Bangladesh and Nepal: tourism advertising to transform country image and empower developing countries -- Part 11 Future trends, implications and challenges -- 18 Potentials of tourism products and services in Bangladesh -- Index

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh's tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh's experience and success.

OCLC-licensed vendor bibliographic record.