The Oxford handbook of strategic sales and sales management [electronic resource] / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy.

Contributor(s):

Material type: Text

TextPublication details: Oxford : Oxford University Press, 2011.Description: 1 online resource (xxi, 637 p.) : illISBN:

9780191724886 (ebook) :

Other title:

Strategic sales and sales management

Subject(s):

Additional physical formats: Print version: No titleDDC classification:

658.8 23

LOC classification:

HF5415.13 .O97 2011

Online resources:

Oxford handbooks online

Summary: 'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

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'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

Includes bibliographical references and index.

Description based on print version record.

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NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

The Oxford handbook of strategic sales and sales management [electronic resource] / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy.