The Oxford handbook of strategic sales and sales management
The Oxford handbook of strategic sales and sales management [electronic resource] /
Strategic sales and sales management
edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy.
- Oxford : Oxford University Press, 2011.
- 1 online resource (xxi, 637 p.) : ill.
Includes bibliographical references and index.
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
9780191724886 (ebook) : No price
Marketing--Management.
Sales management.
HF5415.13 / .O97 2011
658.8
Includes bibliographical references and index.
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
9780191724886 (ebook) : No price
Marketing--Management.
Sales management.
HF5415.13 / .O97 2011
658.8
