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Continuing to broaden the marketing concept / edited by Dawn Iacobucci (Vanderbilt University, USA).

Contributor(s): Material type: TextTextSeries: Review of marketing research ; v. 17.Publisher: Bingley, U.K. : Emerald Publishing Limited, 2020Copyright date: ©2020Description: 1 online resource (328 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781787548268
  • 9781787548244
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.83  23
LOC classification:
  • HF5415.2 .C66 2020
Online resources:
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Includes index.

Includes bibliographical references.

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