NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Continuing to broaden the marketing concept / (Record no. 8763)

MARC details
000 -LEADER
fixed length control field 01390nam a2200421Iu 4500
001 - CONTROL NUMBER
control field 9781787548268
003 - CONTROL NUMBER IDENTIFIER
control field UtOrBLW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240220124026.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200917s2020 enk ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781787548268
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781787548244
Qualifying information electronic bk.
040 ## - CATALOGING SOURCE
Original cataloging agency UtOrBLW
Language of cataloging eng
Description conventions rda
Transcribing agency UtOrBLW
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .C66 2020
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043060
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
245 00 - TITLE STATEMENT
Title Continuing to broaden the marketing concept /
Statement of responsibility, etc. edited by Dawn Iacobucci (Vanderbilt University, USA).
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bingley, U.K. :
Name of producer, publisher, distributor, manufacturer Emerald Publishing Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2020
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (328 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Review of marketing research ;
Volume/sequential designation 17
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Economics
General subdivision Marketing
-- Research.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research.
Source of heading or term bicssc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn,
Relator term editor.
776 ## - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9781787548251
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Review of marketing research ;
Volume/sequential designation v. 17.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://doi.org/10.1108/s1548-6435202017">https://doi.org/10.1108/s1548-6435202017</a>

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