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Continuing to broaden the marketing concept /

Continuing to broaden the marketing concept / edited by Dawn Iacobucci (Vanderbilt University, USA). - 1 online resource (328 pages) - Review of marketing research ; 17 . - Review of marketing research ; v. 17. .

Includes index.

Includes bibliographical references.

ISBN: 9781787548268 9781787548244

Subjects--Topical Terms:
Marketing research.
Business & Economics--Marketing--Research.
Market research.

LC Class. No.: HF5415.2 / .C66 2020

Dewey Class. No.: 658.83

Universal Decimal Class. No.: 658.8

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Continuing to broaden the marketing concept /