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	1.	Stakeholder involvement in social marketing : challenges and approaches to engagement / edited by Kathy Knox, Krzysztof Kubacki, and Sharyn Rundle-Thiele. by Knox, Kathy [editor.] Kubacki, Krzysztof [editor.] Rundle-Thiele, Sharyn [editor.] Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021 Online access: Taylor & Francis OCLC metadata license agreement Availability: No items available. Add to cart (remove)
	2.	Common Data Sense for Professionals : A Process-Oriented Approach for Data-Science Projects. by Jugulum, Rajesh Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: [Place of publication not identified] : Productivity Press, 2021 Online access: Taylor & Francis OCLC metadata license agreement Availability: No items available. Add to cart (remove)
	3.	Contemporary issues in luxury brand management [electronic resource] / edited by Sylvie Studente and Eleonora Cattaneo. by Studente, Sylvie [editor.] Cattaneo, Eleonora [editor.] Series: Mastering luxury management Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023 Online access: Taylor & Francis OCLC metadata license agreement Availability: No items available. Add to cart (remove)
	4.	Continuing to broaden the marketing concept / edited by Dawn Iacobucci (Vanderbilt University, USA). by Iacobucci, Dawn [editor.] Series: Review of marketing research ; v. 17. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, U.K. : Emerald Publishing Limited, 2020Copyright date: ©2020 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	5.	Measurement in marketing : operationalization of latent constructs / Azza Frikha. by Frikha, Azza [author.] Series: Innovation, entrepreneurship and management series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; John Wiley & Sons, Inc., 2019Copyright date: �2019 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	6.	The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. by Poynter, Ray Williams, Navin, 1972- York, Sue, 1968- Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, United Kingdom : John Wiley and Sons, Ltd., 2014 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	7.	The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by Hedin, Hans Hirvensalo, Irmeli Vaarnas, Markko Edition: 2nd edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, West Sussex : Wiley, 2014 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	8.	Gear Up : Test Your Business Model Potential and Plan Your Path to Success / Lena Ramfelt, Jonas Kjellberg, Tom Kosnik. by Ramfelt, Lena Kjellberg, Jonas Kosnik, Thomas J Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken : Wiley, 2014 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	9.	Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid. by Zeid, Aiman Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: �2014 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	10.	Reinventing the entrepreneur : turning your dream business into a reality / MaryEllen Tribby. by Tribby, MaryEllen Material type: Text; Format: available online ; Literary form: Not fiction Publisher number: EB00067017 Recorded Books Publisher: Hoboken, New Jersey : Wiley, [2013] Online access: Click here to access online Availability: No items available. Add to cart (remove)
	11.	Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. by Laursen, Gert H. N Series: Wiley and SAS Business Series ; 41 Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.Y. : John Wiley & Sons, [2011], �2011 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	12.	Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by Jeffery, Mark, 1965- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley, �2010 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	13.	The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter. by Poynter, Ray Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : Wiley, 2010 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	14.	A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 Lannon, Judie Baskin, Merry Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2007 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	15.	Market research handbook. by Hamersveld, Mario van Bont, Cees de, 1964- Series: ESOMAR world research publication Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons, �2007 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	16.	Inside the customer universe : how to build unique customer insight for profitable growth and market leadership / Henrik Andersen & Thomas Ritter. by Andersen, Henrik, 1953- Ritter, Thomas, 1970- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	17.	The hidden art of interviewing people : how to get them to tell you the truth / Neil McPhee and Roger Terry. by McPhee, Neil Terry, Roger Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007 Online access: Click here to access online Availability: No items available. Add to cart (remove)
	18.	Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer. by Mouncey, Peter Wimmer, Frank Series: ESOMAR world research publication Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : Wiley, �2007 Online access: Click here to access online Availability: No items available. Add to cart (remove)

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