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Results of search for 'su:"Markenpolitik"'
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Authors
Fisher-Buttinger, Cl...
Taylor, David
Vallaster, Christine
Topics
Brand name products
branding
Branding (Marketing)
BUSINESS & ECONOMICS
Corporate image
Employee motivation
Entreprises
Erfolgsfaktor
Markenartikel
Markenname
Markenpolitik
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1.
Connective branding : building brand equity in a demanding world /
Claudia Fisher-Buttinger and Christine Vallaster.
by
Fisher-Buttinger, Claudia
Vallaster, Christine
, 1971-
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, England ; Hoboken, NJ :
Wiley,
�2008
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2.
Brand vision : how to energize your team to drive business growth /
David Taylor.
by
Taylor, David
, 1964-
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
�2006
Online access:
Click here to access online
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