The business-oriented CIO : a guide to market-driven management / George Tillman.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, �2008.Description: 1 online resource (xv, 256 pages) : illustrationsContent type: - text
- computer
- online resource
- 9780470428511
- 0470428511
- 9780470377734
- 0470377739
- 1282112643
- 9781282112643
- 9786612112645
- 6612112646
- Market-driven management
- Chief information officers
- Information technology -- Management
- Business planning
- Information technology -- Economic aspects
- Consumer satisfaction -- Economic aspects
- Chefs des services de l'information
- Technologie de l'information -- Gestion
- Technologie de l'information -- Aspect �economique
- Consommateurs -- Satisfaction -- Aspect �economique
- BUSINESS & ECONOMICS -- Information Management
- BUSINESS & ECONOMICS -- Knowledge Capital
- Chief information officers
- Information technology -- Management
- Business planning
- Information technology -- Economic aspects
- Consumer satisfaction -- Economic aspects
- Business planning
- Chief information officers
- Information technology -- Economic aspects
- Information technology -- Management
- 658.4/038 22
- HD30.2 .T496 2008eb
Includes bibliographical references and index.
THE BUSINESS-ORIENTED CIO: A Guide to Market-Driven Management; Contents; Preface; Acknowledgments; Part I: THE FUNDAMENTALS; Chapter 1: In Search of Overhead Heroes; Chapter 2: IT Governance; Chapter 3: IT Strategy and Planning; Chapter 4: Portfolio Management; Part II: LEARNING FROM THE BEST; Chapter 5: Customer Management; Chapter 6: Market Intelligence; Chapter 7: Service-Offering Management; Chapter 8: Performance Management; Part III: PUSHING THE ENVELOPE; Chapter 9: Organizational Competencies; Chapter 10: In Search of Customer Service; Chapter 11: Local Heroes; Index.
The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.
Print version record.
English.
John Wiley and Sons Wiley Online Library: Complete oBooks
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