Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neiphytou.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9780470685532
- 0470685530
- Consumer behavior -- Psychological aspects
- Social responsibility of business
- Green marketing
- Guilt
- Guilt
- Consommateurs -- Comportement -- Aspect psychologique
- Entreprises -- Responsabilit�e sociale
- Marketing vert
- Culpabilit�e
- guilt
- Consumer behavior -- Psychological aspects
- Green marketing
- Guilt
- Social responsibility of business
- 658.4/083 23
- HF5415.32 .H475 2010eb
An Irrational Animal -- The Necessary Lie -- You Can't Handle The Truth -- Guilt is the New Fear -- Shades of Green -- Reparations.
Includes bibliographical references and index.
Print version record.
John Wiley and Sons Wiley Online Library: Complete oBooks
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