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Guilt trip : from fear to guilt on the green bandwagon /

Hesz, Alex,

Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neiphytou. - 1 online resource

Includes bibliographical references and index.

An Irrational Animal -- The Necessary Lie -- You Can't Handle The Truth -- Guilt is the New Fear -- Shades of Green -- Reparations.

ISBN: 9780470685532 0470685530

Standard No.: 10.1002/9780470685532 doi

Subjects--Topical Terms:
Consumer behavior--Psychological aspects.
Social responsibility of business.
Green marketing.
Guilt.
Guilt
Consommateurs--Comportement--Aspect psychologique.
Entreprises--Responsabilit�e sociale.
Marketing vert.
Culpabilit�e.
guilt.
Consumer behavior--Psychological aspects
Green marketing
Guilt
Social responsibility of business

LC Class. No.: HF5415.32 / .H475 2010eb

Dewey Class. No.: 658.4/083

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Guilt trip : from fear to guilt on the green bandwagon /