Customer data integration : reaching a single version of the truth / Jill Dych�e, Evan Levy.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, �2006.Description: 1 online resource (xxvi, 294 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781119202127
- 1119202124
- 0470056282
- 9780470056288
- 9781118046470
- 1118046471
- 1280519231
- 9781280519239
- 9786610519231
- 6610519234
- 658.8/120285 22
- HF5415.5 .D95 2006
Includes bibliographical references and index.
Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on.
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work.
English.
John Wiley and Sons Wiley Online Library: Complete oBooks
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