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Dych�e, Jill.

Customer data integration : reaching a single version of the truth / Jill Dych�e, Evan Levy. - Hoboken, N.J. : John Wiley & Sons, �2006. - 1 online resource (xxvi, 294 pages) : illustrations

Includes bibliographical references and index.

Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work.

Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on.


English.

ISBN: 9781119202127 1119202124 0470056282 9780470056288 9781118046470 1118046471 1280519231 9781280519239 9786610519231 6610519234

Source: CL0500000113 Safari Books Online ADA7A9CE-15CA-4AF1-9C82-823D63F4ECFC OverDrive, Inc. http://www.overdrive.com

LCCN: 2006013003

Subjects--Topical Terms:
Customer relations--Data processing.
Data warehousing.
Entrep�ots de donn�ees (Informatique)
BUSINESS & ECONOMICS--Customer Relations.
Customer relations--Data processing
Data warehousing

LC Class. No.: HF5415.5 / .D95 2006

Dewey Class. No.: 658.8/120285