Innovation and export : the joint challenge of a small company / Manon Enjolras.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9781119881544
- 1119881544
- 9781119881537
- 1119881536
- 658.022 23
- HD2341
Front Matter -- The Relationship between Innovation and Export in SMEs. The Innovation-Export Relationship: A Complex Vision -- Joint Innovation-Export Best Practices -- PE2I, or How to Model Synergies. Design of a Joint Diagnosis Dedicated to SMEs: The PE2I -- Implementation of the PE2I: Test with French SMEs -- Feedback on the PE2I Tool -- Conclusion -- References -- Index -- Other titles from iSTE in Innovation, Entrepreneurship and Management
Includes bibliographical references and index.
Print version record.
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
John Wiley and Sons Wiley Online Library: Complete oBooks
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