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Enjolras, Manon,

Innovation and export : the joint challenge of a small company / Manon Enjolras. - 1 online resource. - Innovation, entrepreneurship, management series. Smart innovation set ; volume 37 . - Innovation, entrepreneurship, management series. Smart innovation set ; v. 37. .

Includes bibliographical references and index.

Front Matter -- The Relationship between Innovation and Export in SMEs. The Innovation-Export Relationship: A Complex Vision -- Joint Innovation-Export Best Practices -- PE2I, or How to Model Synergies. Design of a Joint Diagnosis Dedicated to SMEs: The PE2I -- Implementation of the PE2I: Test with French SMEs -- Feedback on the PE2I Tool -- Conclusion -- References -- Index -- Other titles from iSTE in Innovation, Entrepreneurship and Management

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

ISBN: 9781119881544 1119881544 9781119881537 1119881536

Standard No.: 10.1002/9781119881544 doi

Subjects--Topical Terms:
Small business.
Small business--Technological innovations.
Exports.
Petites et moyennes entreprises--Innovations.
Exportations.
Exports
Small business
Small business--Technological innovations

LC Class. No.: HD2341

Dewey Class. No.: 658.022