Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple.

"Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher

Includes bibliographical references and index.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks