Design like Apple : seven principles for creating insanely great products, services, and experiences /
Edson, John, 1966-
Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson. - Hoboken, N.J. : Wiley, 2012. - 1 online resource (192 pages)
Includes bibliographical references and index.
Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple.
"Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher
English.
9781118331767 1118331761 1118333969 9781118333969 9781118335079 1118335074 9781119203520 111920352X 1280775661 9781280775666 9786613686053 6613686050
EB00063368 Recorded Books
CL0500000179 Safari Books Online 8DF9EE50-F19F-494B-9950-FD0EDF5DB6CF OverDrive, Inc. http://www.overdrive.com
2012017199
Apple Computer, Inc.
Apple Computer, Inc.
Apple Computer, Inc.
Product design.
Customer services.
Marketing.
Conception de produit.
Service �a la client�ele.
Marketing.
marketing.
TECHNOLOGY & ENGINEERING--Industrial Design--Product.
Customer services
Marketing
Product design
HD9696.2.U64 / A67325 2012eb
658.5/752
Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson. - Hoboken, N.J. : Wiley, 2012. - 1 online resource (192 pages)
Includes bibliographical references and index.
Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple.
"Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher
English.
9781118331767 1118331761 1118333969 9781118333969 9781118335079 1118335074 9781119203520 111920352X 1280775661 9781280775666 9786613686053 6613686050
EB00063368 Recorded Books
CL0500000179 Safari Books Online 8DF9EE50-F19F-494B-9950-FD0EDF5DB6CF OverDrive, Inc. http://www.overdrive.com
2012017199
Apple Computer, Inc.
Apple Computer, Inc.
Apple Computer, Inc.
Product design.
Customer services.
Marketing.
Conception de produit.
Service �a la client�ele.
Marketing.
marketing.
TECHNOLOGY & ENGINEERING--Industrial Design--Product.
Customer services
Marketing
Product design
HD9696.2.U64 / A67325 2012eb
658.5/752
