In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y--sometimes called Millennials--provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce--and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they'll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity--depending entirely on how you choose to employ them.

Hiring Gen Y makes dollars and sense -- Behind the scenes (and screen names) with Gen Y -- Four generations, one workplace, lots of issues -- An overview on how to Y-size your business -- What Gen Y really looks for in a job -- Attract quality Gen Y employees faster than free pizza at 2 am -- Day one is all-important -- Orientation : confirming our fit within your culture -- Keep Gen Y engaged @ work -- Develop Gen Y talent by making "good enough" unacceptable -- Professionalism is more than bling -- Motivate Gen Y by not giving us a trophy -- Retain Gen Y, and our enthusiasm -- Lead me to loyalty -- Build a talent pipeline like American idol.

Includes bibliographical references and index.

Print version record.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks