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The Oxford handbook of pricing management [electronic resource] / edited by èOzalp èOzer, Robert Phillips.

Contributor(s): Material type: TextTextSeries: Oxford handbooks in financePublication details: Oxford : Oxford University Press, 2012.Description: 1 online resource (xxiv, 952 p.) : illISBN:
  • 9780191750564 (ebook) :
Other title:
  • Pricing management
Subject(s): Additional physical formats: Print version: No titleDDC classification:
  • 658.816 23
LOC classification:
  • HF5416.5 .094 2012
Online resources: Summary: A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.
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Includes bibliographical references and index.

A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.

Description based on print version record.

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