The Oxford handbook of pricing management
The Oxford handbook of pricing management [electronic resource] /
Pricing management
edited by èOzalp èOzer, Robert Phillips.
- Oxford : Oxford University Press, 2012.
- 1 online resource (xxiv, 952 p.) : ill.
- Oxford handbooks in finance .
- Oxford handbooks in finance. .
Includes bibliographical references and index.
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.
9780191750564 (ebook) : No price
Pricing.
HF5416.5 / .094 2012
658.816
Includes bibliographical references and index.
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.
9780191750564 (ebook) : No price
Pricing.
HF5416.5 / .094 2012
658.816
