The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.

By:

Salinas, Gabriela

Material type: Text

TextPublisher: Chichester, U.K. : Wiley, [2009]Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781119206408
1119206405
0470745819
9780470745816

Subject(s):

Genre/Form:

Additional physical formats: Print version:: International brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications.DDC classification:

657/.7 22

LOC classification:

HF5415.1255

Other classification:

QP 624
QR 360

Online resources:

Click here to access online

Contents:

The Concept and Relevance of Brand -- The Origin and Evolution of Valuation Methods -- Brand Valuation Method and Process -- General Approaches to Brand Valuation.

Action note:

digitized 2011 committed to preserve

Summary: A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.

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Includes bibliographical references and index.

Print version record.

The Concept and Relevance of Brand -- The Origin and Evolution of Valuation Methods -- Brand Valuation Method and Process -- General Approaches to Brand Valuation.

A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.