The international brand valuation manual : (Record no. 11715)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119206408 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119206405 |
| Qualifying information | (electronic bk.) |
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| Qualifying information | (electronic bk.) |
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| International Standard Book Number | 9780470745816 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470740316 |
| Qualifying information | (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470740310 |
| Qualifying information | (cloth) |
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| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
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| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 001010 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 657/.7 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | QP 624 |
| Number source | rvk |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | QR 360 |
| Number source | rvk |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Salinas, Gabriela. |
| 245 14 - TITLE STATEMENT | |
| Title | The international brand valuation manual : |
| Remainder of title | a complete overview and analysis of brand valuation techniques, methodologies and applications / |
| Statement of responsibility, etc. | Gabriela Salinas. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chichester, U.K. : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2009] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 340 ## - PHYSICAL MEDIUM | |
| Color content | polychrome. |
| Source | rdacc |
| Authority record control number or standard number | http://rdaregistry.info/termList/RDAColourContent/1003 |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | data file |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Concept and Relevance of Brand -- The Origin and Evolution of Valuation Methods -- Brand Valuation Method and Process -- General Approaches to Brand Valuation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Materials specified | Use copy |
| Standardized terminology for access restriction | Restrictions unspecified |
| Source of term | star |
| Institution to which field applies | MiAaHDL |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | [Place of publication not identified] : |
| Agency responsible for reproduction | HathiTrust Digital Library, |
| Date of reproduction | 2011. |
| Institution to which field applies | MiAaHDL |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Uniform Resource Identifier | <a href="http://purl.oclc.org/DLF/benchrepro0212">http://purl.oclc.org/DLF/benchrepro0212</a> |
| Institution to which field applies | MiAaHDL |
| 583 1# - ACTION NOTE | |
| Action | digitized |
| Time/date of action | 2011 |
| Jurisdiction | HathiTrust Digital Library |
| Status | committed to preserve |
| Source of term | pda |
| Institution to which field applies | MiAaHDL |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Valuation. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strat�egie de marque. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Produits de marque. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | �Evaluation. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Accounting |
| -- | Financial. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Valuation |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markenwert |
| Source of heading or term | gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entreprises |
| General subdivision | �Evaluation. |
| Source of heading or term | ram |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Produktimage. |
| Source of heading or term | stw |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theorie. |
| Source of heading or term | stw |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand name products |
| -- | Valuation |
| 655 #0 - INDEX TERM--GENRE/FORM | |
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| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
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| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Academic theses. |
| Source of term | lcgft |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Th�eses et �ecrits acad�emiques. |
| Source of term | rvmgf |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | The international brand valuation manual (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGbKtHwchTf4MDjkYrMvDy |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Salinas, Gabriela. |
| Title | International brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications. |
| Place, publisher, and date of publication | Chichester, U.K. : Wiley, 2009 |
| International Standard Book Number | 9780470740316 |
| Record control number | (DLC) 2009004184 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206408">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206408</a> |
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