Includes bibliographical references and index.

Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.

This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively address the unique opportunities, challenges, and risks created by competitive market dynamics driven from changing customer needs and buying behaviours through prosperity, recession, recovery, and the return to prosperity. . The book presents the historic changes in customer behaviour in economic transitions with real world anecdotes of successes and failures of businesses responding to those changes. The examples are underpinned by a straightforward explanation of the "crun.

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