Managing customers through economic cycles /
McKean, John, 1956-
Managing customers through economic cycles / John McKean. - Chichester, West Sussex : John Wiley & Sons, 2010. - 1 online resource (vi, 256 pages) : illustrations
Includes bibliographical references and index.
Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.
This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively address the unique opportunities, challenges, and risks created by competitive market dynamics driven from changing customer needs and buying behaviours through prosperity, recession, recovery, and the return to prosperity. . The book presents the historic changes in customer behaviour in economic transitions with real world anecdotes of successes and failures of businesses responding to those changes. The examples are underpinned by a straightforward explanation of the "crun.
9781119208570 1119208572 9780470688212 0470688211 9780470662380 0470662387 1282888897 9781282888890
BE923E09-63D5-4A90-AAA5-F3BA1666FFE0 OverDrive, Inc. http://www.overdrive.com
Customer relations.
Consumer behavior.
Business cycles.
Recessions.
Consommateurs--Comportement.
Cycles �economiques.
R�ecessions.
BUSINESS & ECONOMICS--Customer Relations.
Business cycles
Consumer behavior
Customer relations
Recessions
HF5415.5 / .M3853 2010eb
658.8/12
Managing customers through economic cycles / John McKean. - Chichester, West Sussex : John Wiley & Sons, 2010. - 1 online resource (vi, 256 pages) : illustrations
Includes bibliographical references and index.
Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.
This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively address the unique opportunities, challenges, and risks created by competitive market dynamics driven from changing customer needs and buying behaviours through prosperity, recession, recovery, and the return to prosperity. . The book presents the historic changes in customer behaviour in economic transitions with real world anecdotes of successes and failures of businesses responding to those changes. The examples are underpinned by a straightforward explanation of the "crun.
9781119208570 1119208572 9780470688212 0470688211 9780470662380 0470662387 1282888897 9781282888890
BE923E09-63D5-4A90-AAA5-F3BA1666FFE0 OverDrive, Inc. http://www.overdrive.com
Customer relations.
Consumer behavior.
Business cycles.
Recessions.
Consommateurs--Comportement.
Cycles �economiques.
R�ecessions.
BUSINESS & ECONOMICS--Customer Relations.
Business cycles
Consumer behavior
Customer relations
Recessions
HF5415.5 / .M3853 2010eb
658.8/12
