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Corporate reputation : 12 steps to safeguarding and recovering reputation / Leslie Gaines-Ross.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, �2008.Description: 1 online resource (xx, 183 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119203506
  • 1119203503
  • 9780470245477
  • 0470245476
  • 128122202X
  • 9781281222022
  • 9786611222024
  • 6611222022
Other title:
  • 12 steps to safeguarding and recovering reputation
  • Twelve steps to safeguarding and recovering reputation
Subject(s): Additional physical formats: Print version:: Corporate reputation.DDC classification:
  • 659.2 22
LOC classification:
  • HD59.2 .G35 2008eb
Other classification:
  • QP 637
Online resources:
Contents:
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX.
Summary: Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.
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Includes bibliographical references (pages 161-174) and index.

Print version record.

Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX.

Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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