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Gaines-Ross, Leslie.

Corporate reputation : 12 steps to safeguarding and recovering reputation / 12 steps to safeguarding and recovering reputation Twelve steps to safeguarding and recovering reputation Leslie Gaines-Ross. - Hoboken, N.J. : John Wiley & Sons, �2008. - 1 online resource (xx, 183 pages) : illustrations

Includes bibliographical references (pages 161-174) and index.

Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX.

Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.


English.

ISBN: 9781119203506 1119203503 9780470245477 0470245476 128122202X 9781281222022 9786611222024 6611222022

Nat. Bib. No.: GBA777186 bnb

Nat. Bib. Agency Control No.: Uk

Subjects--Topical Terms:
Corporate image.
Responsibility.
Corporations--Public relations.
Organizational effectiveness.
Entreprises--Image.
Responsabilit�e.
Entreprises--Relations publiques.
Efficacit�e organisationnelle.
Soci�et�es--Relations publiques.
corporate image.
BUSINESS & ECONOMICS--Public Relations.
Corporate image
Corporations--Public relations
Organizational effectiveness
Responsibility

LC Class. No.: HD59.2 / .G35 2008eb

Dewey Class. No.: 659.2