NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Geomarketing : (Record no. 11173)

MARC details
000 -LEADER
fixed length control field 04773cam a2200817 a 4500
001 - CONTROL NUMBER
control field ocn156937864
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240523125529.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070724s2006 cauab ob 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2005035291
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions pn
Transcribing agency N$T
Modifying agency YDXCP
-- OCLCQ
-- AU@
-- OCLCQ
-- IDEBK
-- OCLCQ
-- MERUC
-- OCLCQ
-- DG1
-- OCLCO
-- OCLCF
-- NLGGC
-- DEBBG
-- OCLCQ
-- DG1
-- LIP
-- OCLCQ
-- XOS
-- OCLCQ
-- U3W
-- OCLCQ
-- OCLCO
-- OCLCQ
-- INARC
-- OCLCO
-- OCLCL
019 ## -
-- 271606555
-- 1393050008
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847045577
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 184704557X
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1847044573
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847044570
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118614020
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 111861402X
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 190520907X
Qualifying information (Cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781905209071
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 190520907X
024 3# - OTHER STANDARD IDENTIFIER
Standard number or code 9781905209071
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000042841680
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHBIS
System control number 010026811
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHNEW
System control number 000929821
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 480101620
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV041906110
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV043386442
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 48493631X
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier GBVCP
System control number 790200724
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)156937864
Canceled/invalid control number (OCoLC)271606555
-- (OCoLC)1393050008
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title enh
Language code of original fre
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .C5513 2006eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043020
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/04
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
130 0# - MAIN ENTRY--UNIFORM TITLE
Uniform title G�eomarketing.
Language of a work English.
245 10 - TITLE STATEMENT
Title Geomarketing :
Remainder of title methods and strategies in spatial martketing /
Statement of responsibility, etc. edited by Gerard Cliquet.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Newport Beach, CA :
Name of publisher, distributor, etc. ISTE USA,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (327 pages) :
Other physical details illustrations, maps
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Geographical information systems series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Spatial marketing / G�erard Cliquet -- Consumer behavior and geographic information. Consumer spatial behavior / Delphine Dion, G�erard Cliquet -- Consumer values, lifestyles and geographic information / Val�erie Charriere -- Geomarketing and consumer behavior / Jean-Pierre Douard -- Retail location and geographic information. Geographical information in retail store location: a managerial perspective / Ian Clarke -- Retail location models / G�erard Cliquet -- GIS and retail location models / Graham P Clarke, Stuart Hayes -- Spatial strategies in retail and service activities / G�erard Cliquet -- Marketing management and geographic information. Price and geographic information / Pierre Desmet, Monique Zollinger -- Advertising policy and geographic information / Karine Gallopel -- Direct marketing and geographic information / Christine Petr -- Products and geographic information: geo-merchandizing / Pierre Volle -- List of contributors -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr.
590 ## - LOCAL NOTE (RLIN)
Local note John Wiley and Sons
Provenance (VM) [OBSOLETE] Wiley Online Library: Complete oBooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cibles (Marketing)
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consommateurs
General subdivision Comportement.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- Industrial.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing
Source of heading or term fast
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cliquet, G�erard.
758 ## - RESOURCE IDENTIFIER
Relationship information has work:
Label Geomarketing (Text)
Real World Object URI https://id.oclc.org/worldcat/entity/E39PCG8TRkypWqDTj9QvbVkyHP
Relationship https://id.oclc.org/worldcat/ontology/hasWork
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading G�eomarketing. English.
Title Geomarketing.
Edition 1st ed.
Place, publisher, and date of publication Newport Beach, CA : ISTE USA, 2006
International Standard Book Number 190520907X
-- 9781905209071
Record control number (DLC) 2005035291
-- (OCoLC)62533826
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Geographical information systems series.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020</a>
938 ## -
-- EBSCOhost
-- EBSC
-- 179171
938 ## -
-- ProQuest MyiLibrary Digital eBook Collection
-- IDEB
-- 51065
938 ## -
-- YBP Library Services
-- YANK
-- 2600241
938 ## -
-- YBP Library Services
-- YANK
-- 9985084
938 ## -
-- Internet Archive
-- INAR
-- isbn_9781905209071
994 ## -
-- 92
-- INLUM

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