Geomarketing : methods and strategies in spatial martketing /
Geomarketing : methods and strategies in spatial martketing /
edited by Gerard Cliquet.
- 1st ed.
- Newport Beach, CA : ISTE USA, 2006.
- 1 online resource (327 pages) : illustrations, maps
- Geographical information systems series .
- Geographical information systems series. .
Includes bibliographical references and index.
Spatial marketing / G�erard Cliquet -- Consumer behavior and geographic information. Consumer spatial behavior / Delphine Dion, G�erard Cliquet -- Consumer values, lifestyles and geographic information / Val�erie Charriere -- Geomarketing and consumer behavior / Jean-Pierre Douard -- Retail location and geographic information. Geographical information in retail store location: a managerial perspective / Ian Clarke -- Retail location models / G�erard Cliquet -- GIS and retail location models / Graham P Clarke, Stuart Hayes -- Spatial strategies in retail and service activities / G�erard Cliquet -- Marketing management and geographic information. Price and geographic information / Pierre Desmet, Monique Zollinger -- Advertising policy and geographic information / Karine Gallopel -- Direct marketing and geographic information / Christine Petr -- Products and geographic information: geo-merchandizing / Pierre Volle -- List of contributors -- Index.
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr.
9781847045577 184704557X 1847044573 9781847044570 9781118614020 111861402X 9781905209071 190520907X
9781905209071
Target marketing.
Consumer behavior.
Cibles (Marketing)
Consommateurs--Comportement.
BUSINESS & ECONOMICS--Marketing--Industrial.
Consumer behavior
Target marketing
HF5415.127 / .C5513 2006eb
658.8/04
Includes bibliographical references and index.
Spatial marketing / G�erard Cliquet -- Consumer behavior and geographic information. Consumer spatial behavior / Delphine Dion, G�erard Cliquet -- Consumer values, lifestyles and geographic information / Val�erie Charriere -- Geomarketing and consumer behavior / Jean-Pierre Douard -- Retail location and geographic information. Geographical information in retail store location: a managerial perspective / Ian Clarke -- Retail location models / G�erard Cliquet -- GIS and retail location models / Graham P Clarke, Stuart Hayes -- Spatial strategies in retail and service activities / G�erard Cliquet -- Marketing management and geographic information. Price and geographic information / Pierre Desmet, Monique Zollinger -- Advertising policy and geographic information / Karine Gallopel -- Direct marketing and geographic information / Christine Petr -- Products and geographic information: geo-merchandizing / Pierre Volle -- List of contributors -- Index.
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr.
9781847045577 184704557X 1847044573 9781847044570 9781118614020 111861402X 9781905209071 190520907X
9781905209071
Target marketing.
Consumer behavior.
Cibles (Marketing)
Consommateurs--Comportement.
BUSINESS & ECONOMICS--Marketing--Industrial.
Consumer behavior
Target marketing
HF5415.127 / .C5513 2006eb
658.8/04
