NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Conversations with marketing masters / (Record no. 11166)

MARC details
000 -LEADER
fixed length control field 06524cam a2201285 a 4500
001 - CONTROL NUMBER
control field ocn127465945
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240523125529.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070515s2007 enkc ob 001 0deng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2006036078
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions pn
Transcribing agency N$T
Modifying agency YDXCP
-- OCLCQ
-- TEFOD
-- IDEBK
-- E7B
-- OCLCQ
-- DKU
-- OCLCQ
-- REDDC
-- OCLCQ
-- EBLCP
-- OCLCQ
-- DEBSZ
-- OCLCF
-- OCLCQ
-- OCLCE
-- MUX
-- NRU
-- UKDOC
-- TEFOD
-- DG1
-- OCLCQ
-- DEBBG
-- DG1
-- LIP
-- OTZ
-- OCLCQ
-- MERUC
-- OCLCQ
-- U3W
-- OCLCQ
-- UHL
-- INARC
-- UAB
-- OCLCQ
-- UKAHL
-- VHC
-- OCLCO
-- OCLCQ
-- OCLCO
-- OCLCL
-- OCLCQ
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA685614
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Canceled/invalid control number 013572661
Source Uk
019 ## -
-- 171394486
-- 181821090
-- 647761194
-- 727431449
-- 741346255
-- 816338907
-- 891547868
-- 1081130758
-- 1113819181
-- 1148625798
-- 1175613129
-- 1193149647
-- 1294581474
-- 1303522477
-- 1417098458
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119209256
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119209250
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470065648
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470065648
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1282345532
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282345539
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780470025918
Qualifying information (cloth ;
-- alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0470025913
Qualifying information (cloth ;
-- alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470687505
Qualifying information (e-book)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470687509
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786612345531
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 6612345535
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000055614736
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHNEW
System control number 000929730
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 480100705
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV043386370
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 396113796
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 484935534
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)127465945
Canceled/invalid control number (OCoLC)171394486
-- (OCoLC)181821090
-- (OCoLC)647761194
-- (OCoLC)727431449
-- (OCoLC)741346255
-- (OCoLC)816338907
-- (OCoLC)891547868
-- (OCoLC)1081130758
-- (OCoLC)1113819181
-- (OCoLC)1148625798
-- (OCoLC)1175613129
-- (OCoLC)1193149647
-- (OCoLC)1294581474
-- (OCoLC)1303522477
-- (OCoLC)1417098458
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition OverDrive, Inc.
Note http://www.overdrive.com
037 ## - SOURCE OF ACQUISITION
Stock number 96B87C2D-DCB8-4F85-8C05-15CEB5D51D72
Source of stock number/acquisition OverDrive, Inc.
Note http://www.overdrive.com
042 ## - AUTHENTICATION CODE
Authentication code dlr
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M374 2007eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 078000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KMP
Source bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Number source bcl
084 ## - OTHER CLASSIFICATION NUMBER
Classification number F713.5
Number source clc
084 ## - OTHER CLASSIFICATION NUMBER
Classification number F713.50
Number source clc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mazur, Laura.
245 10 - TITLE STATEMENT
Title Conversations with marketing masters /
Statement of responsibility, etc. Laura Mazur and Louella Miles.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester ;
-- Hoboken, NJ :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. �2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (236 pages) :
Other physical details portraits
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
520 ## - SUMMARY, ETC.
Summary, etc. Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
506 ## - RESTRICTIONS ON ACCESS NOTE
Materials specified Use copy
Standardized terminology for access restriction Restrictions unspecified
Source of term star
Institution to which field applies MiAaHDL
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction [Place of publication not identified] :
Agency responsible for reproduction HathiTrust Digital Library,
Date of reproduction 2011.
Institution to which field applies MiAaHDL
538 ## - SYSTEM DETAILS NOTE
System details note Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Uniform Resource Identifier <a href="http://purl.oclc.org/DLF/benchrepro0212">http://purl.oclc.org/DLF/benchrepro0212</a>
Institution to which field applies MiAaHDL
583 1# - ACTION NOTE
Action digitized
Time/date of action 2011
Jurisdiction HathiTrust Digital Library
Status committed to preserve
Source of term pda
Institution to which field applies MiAaHDL
546 ## - LANGUAGE NOTE
Language note English.
590 ## - LOCAL NOTE (RLIN)
Local note John Wiley and Sons
Provenance (VM) [OBSOLETE] Wiley Online Library: Complete oBooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing personnel
Form subdivision Interviews.
650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Gestion.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Personnel
Form subdivision Entretiens.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing.
Source of heading or term aat
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Distribution.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing personnel
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term idsbb
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element F�uhrungskraft.
Source of heading or term idszbz
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Arbeitskraft.
Source of heading or term idszbz
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term idszbz
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management.
Source of heading or term idszbz
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing personnel
Form subdivision Interviews.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term nli
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Source of heading or term nli
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing personnel
Form subdivision Interviews.
Source of heading or term nli
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marknadsf�oring.
Source of heading or term sao
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MARKETING
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Interviews
Source of term fast
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term interviews.
Source of term aat
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Interviews.
Source of term lcgft
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Interviews.
Source of term rvmgf
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Miles, Louella.
758 ## - RESOURCE IDENTIFIER
Relationship information has work:
Label Conversations with marketing masters (Text)
Real World Object URI https://id.oclc.org/worldcat/entity/E39PCGfKJrP9DwhHfqWktw4m8d
Relationship https://id.oclc.org/worldcat/ontology/hasWork
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Mazur, Laura.
Title Conversations with marketing masters.
Place, publisher, and date of publication Chichester ; Hoboken, NJ : John Wiley, �2007
International Standard Book Number 9780470025918
-- 0470025913
Record control number (DLC) 2006036078
-- (OCoLC)72868169
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256</a>
938 ## -
-- 123Library
-- 123L
-- 8407
938 ## -
-- EBL - Ebook Library
-- EBLB
-- EBL291039
938 ## -
-- ebrary
-- EBRY
-- ebr10295407
938 ## -
-- EBSCOhost
-- EBSC
-- 190620
938 ## -
-- ProQuest MyiLibrary Digital eBook Collection
-- IDEB
-- 234553
938 ## -
-- Internet Archive
-- INAR
-- conversationswit0000mazu
938 ## -
-- YBP Library Services
-- YANK
-- 12599111
938 ## -
-- YBP Library Services
-- YANK
-- 12667427
938 ## -
-- YBP Library Services
-- YANK
-- 2562625
938 ## -
-- Askews and Holts Library Services
-- ASKH
-- AH13350943
994 ## -
-- 92
-- INLUM

No items available.

© 2022- NLU Meghalaya. All Rights Reserved. || Implemented and Customized by
OPAC Visitors

Powered by Koha