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Mazur, Laura.

Conversations with marketing masters / Laura Mazur and Louella Miles. - Chichester ; Hoboken, NJ : John Wiley, �2007. - 1 online resource (236 pages) : portraits

Includes bibliographical references and index.

Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.

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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future.


Electronic reproduction.
[Place of publication not identified] :
HathiTrust Digital Library,
2011.


Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212


English.

ISBN: 9781119209256 1119209250 9780470065648 0470065648 1282345532 9781282345539 9780470687505 0470687509 9786612345531 6612345535

Source: OverDrive, Inc. http://www.overdrive.com 96B87C2D-DCB8-4F85-8C05-15CEB5D51D72 OverDrive, Inc. http://www.overdrive.com

LCCN:

Nat. Bib. No.: GBA685614 bnb

Nat. Bib. Agency Control No.: Uk

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Marketing personnel--Interviews.
Marketing
Marketing.
Marketing--Gestion.
Marketing--Personnel--Entretiens.
marketing.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
Marketing
Marketing--Management
Marketing personnel
Marketing.
F�uhrungskraft.
Arbeitskraft.
Marketing.
Management.
Marketing.
Marketing--Management.
Marketing personnel--Interviews.
Marketing.
Marketing--Management.
Marketing personnel--Interviews.
Marknadsf�oring.

Subjects--Index Terms: MARKETING

Index Terms--Genre/Form:
Interviews
interviews.
Interviews.
Interviews.

LC Class. No.: HF5415 / .M374 2007eb

Dewey Class. No.: 658.8