NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Introduction to multimodal analysis / (Record no. 10283)

MARC details
000 -LEADER
fixed length control field 03444nam a2200637 i 4500
001 - CONTROL NUMBER
control field 9781350069176
003 - CONTROL NUMBER IDENTIFIER
control field CaBNVSL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240305151505.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210729t20212020enka ob 101 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
Canceled/invalid national bibliography number GBB9H9689 (print)
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Canceled/invalid control number 019600212 (print)
019 ## -
-- 1090842221
-- 1090854669
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781350069176
Qualifying information (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781350069152
Qualifying information (ePub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781350069138
Qualifying information (print)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781350069145
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1350069140
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1350069132
Qualifying information (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781350069169
Qualifying information (PDF)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.5040/9781350069176
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1147844531
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P93.5
Item number .M33 2020eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.222
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Machin, David,
Dates associated with a name 1966-
Relator term author.
245 10 - TITLE STATEMENT
Title Introduction to multimodal analysis /
Statement of responsibility, etc. Per Ledin and David Machin.
250 ## - EDITION STATEMENT
Edition statement Second edition /
Remainder of edition statement David Machin, Per Ledin.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London, England :
Name of producer, publisher, distributor, manufacturer Zed Books,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [London, England] :
Name of producer, publisher, distributor, manufacturer Bloomsbury Publishing,
Date of production, publication, distribution, manufacture, or copyright notice 2021
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xii, 244 pages) :
Other physical details illustrations (black and white).
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Content type code sti
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: London: Hodder Arnold, 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 219-223) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- 1. What is multimodal analysis? -- 2. Pictures and images -- 3. Modality: Experiencing the world through images -- 4. The meaning of colour in visual design -- 5. The meaning of typography -- 6. Textures and materiality -- 7. Composition and page layout -- 8. Diagrams and flow charts.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Abstract freely available; full-text restricted to individual document purchasers.
520 ## - SUMMARY, ETC.
Summary, etc. "Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."--
Assigning source Back cover.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also published in print.
532 0# - ACCESSIBILITY NOTE
Summary of accessibility Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Visual communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and language.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Modality (Linguistics)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Multimedia systems.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Discourse analysis
Source of heading or term bicssc
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ledin, Per,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information ebook version :
International Standard Book Number 9781350069152
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Abstract with links to full text
Uniform Resource Identifier <a href="https://doi.org/10.5040/9781350069176?locatt=label:secondary_bloomsburyCollections">https://doi.org/10.5040/9781350069176?locatt=label:secondary_bloomsburyCollections</a>
975 ## -
-- BC - Minor Textbooks

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