Normal view MARC view ISBD view

Machin, David, 1966-

Introduction to multimodal analysis / Per Ledin and David Machin. - Second edition / David Machin, Per Ledin. - 1 online resource (xii, 244 pages) : illustrations (black and white).

Previous edition: London: Hodder Arnold, 2007.

Includes bibliographical references (pages 219-223) and indexes.

Introduction -- 1. What is multimodal analysis? -- 2. Pictures and images -- 3. Modality: Experiencing the world through images -- 4. The meaning of colour in visual design -- 5. The meaning of typography -- 6. Textures and materiality -- 7. Composition and page layout -- 8. Diagrams and flow charts.

Abstract freely available; full-text restricted to individual document purchasers.

"Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."--




Mode of access: World Wide Web.

ISBN: 9781350069176

Standard No.: 10.5040/9781350069176 doi

Nat. Bib. No.:

Nat. Bib. Agency Control No.:

Subjects--Topical Terms:
Visual communication.
Mass media and language.
Modality (Linguistics)
Multimedia systems.
Discourse analysis

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: P93.5 / .M33 2020eb

Dewey Class. No.: 302.222