000 01390nam a2200421Iu 4500
001 9781787548268
003 UtOrBLW
005 20240220124026.0
006 m o d
007 cr un|||||||||
008 200917s2020 enk ob 001 0 eng d
020 _a9781787548268
020 _a9781787548244
_qelectronic bk.
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
050 4 _aHF5415.2
_b.C66 2020
072 7 _aBUS043060
_2bisacsh
072 7 _aKJSM
_2bicssc
080 _a658.8
082 0 4 _a658.83
_223
245 0 0 _aContinuing to broaden the marketing concept /
_cedited by Dawn Iacobucci (Vanderbilt University, USA).
264 1 _aBingley, U.K. :
_bEmerald Publishing Limited,
_c2020.
264 4 _c©2020
300 _a1 online resource (328 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aReview of marketing research ;
_v17
500 _aIncludes index.
504 _aIncludes bibliographical references.
588 0 _aPrint version record.
650 0 _aMarketing research.
650 7 _aBusiness & Economics
_xMarketing
_xResearch.
_2bisacsh
650 7 _aMarket research.
_2bicssc
700 1 _aIacobucci, Dawn,
_eeditor.
776 _z9781787548251
830 0 _aReview of marketing research ;
_vv. 17.
856 4 0 _uhttps://doi.org/10.1108/s1548-6435202017
999 _c8763
_d8763