000			03505nam a2200445Ii 4500
001			9781789730692
003			UtOrBLW
005			20240220124026.0
006			m o d
007			cr un|||||||||
008			190617t20192019enk ob 001 0 eng d
020			_a9781789730692 (e-book)
020			_a9781789730715 (ePUB)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aTX911.3.P4 _bE47 2019
072		7	_aKNSG _2bicssc
072		7	_aBUS081000 _2bisacsh
080			_a640
082	0	4	_a647.940683 _223
100	1		_aGehrels, Sjoerd, _eauthor.
245	1	0	_aEmployer branding for the hospitality and tourism industry : _bfinding and keeping talent / _cSjoerd Gehrels.
264		1	_aBingley, U.K. : _bEmerald Publishing Limited, _c2019.
264		4	_c©2019
300			_a1 online resource (xv, 196 pages) ; _ccm
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPrelims -- Chapter 1: Introducing employer branding: potential for the hospitality and tourism industry -- Chapter 2: Employer branding a historical perspective -- Chapter 3: Sustainability and employer branding -- Chapter 4: Hospitableness in human resources management -- Chapter 5: Pelican hotels & resorts' considerations for the future -- Chapter 6: Employees as the brand: internal marketing at the sanctuary hotel -- Chapter 7: Culture influencing employer branding -- Chapter 8: Developing employer branding in Pegasus Hotel -- Chapter 9: Great place to work® -- Chapter 10 Human capital a reality check -- Chapter 11 SMEs and finding well-educated candidates -- Chapter 12 Employer branding through social media and websites -- References -- Index.
520			_aEmployer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
588	0		_aPrint version record.
650		0	_aHospitality industry _xPersonnel management.
650		0	_aTourism _xPersonnel management.
650		0	_aHospitality industry _xManagement.
650		0	_aTourism _xManagement.
650		7	_aBusiness & Economics _xIndustries _xHospitality, Travel & Tourism. _2bisacsh
650		7	_aTourism industry. _2bicssc
776			_z9781789730708
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781789730692
999			_c8672 _d8672