000 03890cam a22005178i 4500
001 9781003176817
003 FlBoTFG
005 20240213122832.0
006 m o d
007 cr |||||||||||
008 210811s2021 enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003176817
_q(ebk)
020 _a100317681X
020 _a9781000469738
_q(electronic bk. : PDF)
020 _a1000469735
_q(electronic bk. : PDF)
020 _a9781000469752
_q(electronic bk. : EPUB)
020 _a1000469751
_q(electronic bk. : EPUB)
020 _z9781032010243
_q(hbk)
020 _z9781032009414
_q(pbk)
035 _a(OCoLC)1266205619
035 _a(OCoLC-P)1266205619
050 0 0 _aHF5415.1255
072 7 _aBUS
_x072000
_2bisacsh
072 7 _aBUS
_x008000
_2bisacsh
072 7 _aBUS
_x104000
_2bisacsh
072 7 _aKJS
_2bicssc
082 0 0 _a658.8/27
_223
100 1 _aLast, Andy,
_eauthor.
245 1 0 _aBusiness on a mission :
_bhow to build a sustainable brand /
_cAndy Last.
250 _a2nd edition.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose. As well as clear, applicable models and behind-the-scenes descriptions of how successful campaigns were built and sustainable change made, the book features candid interviews with change makers from the worlds of retail, professional services, consumer goods and NGOs. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals, with an exclusive interview with Unilever CEO, Alan Jope. It explores how investors are now driving a systemic change in focus in the boardroom towards the sustainability agenda, and how leaders can respond to this, featuring a new interview with Frank Cooper, Global Chief Marketing Officer and member of the Global Executive Committee at BlackRock. The impact of the pandemic on what it means to be a sustainable brand, including a focus on sustainable supply chains, the growing power of Gen Z, the growth of online purchasing, multi-stakeholder partnerships, increased regulation and culture at work is also explored. This book has been read, enjoyed and used by business leaders to identify models for change; by managers to create progressive campaigns; by NGOs to create stronger partnerships with the private sector; and by students to learn how theories of social purpose and sustainability can be applied in the real world. The first edition was Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aBranding (Marketing)
650 0 _aSustainability.
650 0 _aSocial responsibility of business.
650 7 _aBUSINESS & ECONOMICS / Development / Sustainable Development
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Business Ethics
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003176817
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c5968
_d5968