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001 9781003134596
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008 201007t20212021enka ob 001 0 eng
040 _aOCoLC-P
_beng
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_cOCoLC-P
020 _a9781000326079
_qelectronic book
020 _a1000326071
_qelectronic book
020 _a9781000326093
_qelectronic book
020 _a1000326098
_qelectronic book
020 _a9781003134596
_qelectronic book
020 _a1003134599
_qelectronic book
020 _a9781000326086
_q(electronic bk. : Mobipocket)
020 _a100032608X
_q(electronic bk. : Mobipocket)
020 _z9780367681913
_qhardcover
020 _z9780367681920
_qpaperback
024 7 _a10.4324/9781003134596
_2doi
035 _a(OCoLC)1200833751
035 _a(OCoLC-P)1200833751
050 0 4 _aHD53
_b.W38 2021
072 7 _aBUS
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072 7 _aKJMV6
_2bicssc
082 0 0 _a658.4/063
_223
100 1 _aWatkins, Alan,
_d1961-
_eauthor.
245 1 0 _aInnovation sucks! :
_btime to think differently /
_cAlan Watkins and Simon May.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
264 4 _c©2021
300 _a1 online resource (xviii, 175 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"Business spends billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea. Rather than starting with costly, time-consuming problem assessment that seeks to push potential solutions through an innovation funnel, an 'impeller approach' starts with possible solutions and gets the market to pull the best ones forward so they can fail fast or flourish fast. This approach is made possible by the addition of a 'bee' - a new type of integrative thinker who can harvests existing knowledge from the 'meadow of experts.' Completely reversing the innovation process means organisations are much better placed to win in the market rather than focus on finding theoretical solutions or clearing innovation stage gates. In addition, this approach also recognises that the people who shepherd the solution through the ideation and testing stage are not the same people who must then take that solution to market for successful commercialisation. Given the current innovation failure rate, coupled with the fact that society is beset with multiple wicked problems, it's time to think differently and innovate innovation itself. This book is essential reading for Heads of Innovation and Commercialisation, Directors of Marketing, Heads of New Product Development and New Service Development, Strategy Directors, Chief Technology Officers, Government advisers and policy makers"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aCreative ability in business.
650 0 _aTechnological innovations.
650 0 _aResearch, Industrial.
650 0 _aNew products.
650 7 _aBUSINESS & ECONOMICS / Project Management
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Production & Operations Management
_2bisacsh
700 1 _aMay, Simon,
_d1965-
_eauthor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003134596
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c4855
_d4855