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040 _aOCoLC-P
_beng
_cOCoLC-P
020 _a9781000387797
_q(electronic bk.)
020 _a1000387798
_q(electronic bk.)
020 _a9781000387841
_q(ePub ebook)
020 _a1000387844
020 _a9781003008637
_q(ebook)
020 _a1003008631
020 _z9780367442682
020 _z036744268X
020 _z9780367441975
020 _z0367441977
024 7 _a10.4324/9781003008637
_2doi
035 _a(OCoLC)1245765103
035 _a(OCoLC-P)1245765103
050 4 _aHD30.2
_b.M36186 2021
072 7 _aBUS
_x000000
_2bisacsh
072 7 _aBUS
_x063000
_2bisacsh
072 7 _aBUS
_x103000
_2bisacsh
072 7 _aKJMV6
_2bicssc
082 0 4 _a004.068
_223
245 0 0 _aManaging digital transformation
_h[electronic resource] :
_bunderstanding the strategic process /
_cedited by Andreas Hinterhuber, Tiziano Vescovi and Francesca Checchinato.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
300 _a1 online resource
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
520 _a"This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement the digital transformation interviews with Chief Executive Officers and Chief Digital Officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing"--
_cProvided by publisher.
505 0 _a<P>Part 1: INTRODUCTION 1.Digital Transformation -- An Overview Part 2: DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES 2.Understanding Digital Transformation: A Review and A Research Agenda 3.The Three Pillars of the Digital Transformation: Improving the Core, Building New Business Models, and Developing Digital Capabilities 4.Big Data and Analytics: Opportunities and Challenges for Firm Performance 5.Technology is Just an Enabler of Digital Transformation: An Interview with Gianfranco Chimirri, HR communication director of Unilever Italy Part 3: THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION 6.Digital Transformation and Business Models 7.From Disruptively Digital to Proudly Analog: A Holistic Typology of Digital Transformation Strategies 8.Digital Transformation, the Holy Grail and the Disruption of Business Models: Interview with Michael Nilles, Chief Digital and Information Officer, Henkel 9.How Artificial Intelligence and the Digital Transformation Change Business and Society: An Interview with Venture Capitalist Vinod Khosla 10.The Digital Company Culture: Interview with Luca Ferrari, CEO, Bending Spoons 11.Consulting for Digital Transformation: Interview with Giuseppe Folonari, European Head of Business Strategy, AKQA 12.L'Oréal Digital Consumer Operating System 13.Internal Start-ups as a Driving Force in the Digitalization of Traditional Businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess Part 4: DIGITAL TRANSFORMATION AND CUSTOMER VALUE CREATION 14.Digital Transformation and Consumer Behaviour: How the Analysis of Consumer Data Reshapes the Marketing Approach 15.Digital Transformation and the Salesforce: Personal Observations, Warnings, and Recommendations 16.Digital Transformation and The Role of Customer-Centric Innovation: Interview with the Chief Value Officer, Thales 17.Digital Transformation in Luxury Industry: Interview with Jean-Christophe Babin, CEO Bulgari 18.The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: Interview with Fabrizio Viacava, chief digital officer of Etro Part 5: THE DIGITAL TRANSFORMATION IN SMEs: CHALLENGES AND BEST PRACTICES 19.Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 20.Digital Transformation and Financial Performance: Do Digital Specialists Unlock the Profit Potential of New Digital Business Models for SMEs? 21.Supporting Pervasive Digitization in Italian SMEs Through an Open Innovation Process CONCLUSION 22.Our Roadmap to Digital Transformation</P>
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aInformation technology
_xManagement.
650 0 _aTechnological innovations
_xManagement.
650 0 _aOrganizational change.
650 0 _aStrategic planning.
650 7 _aBUSINESS & ECONOMICS / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Strategic Planning
_2bisacsh
700 1 _aHinterhuber, Andreas,
_eeditor.
700 1 _aVescovi, Tiziano,
_eeditor.
700 1 _aChecchinato, Francesca,
_eeditor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003008637
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c4645
_d4645